Nike USMNT Kit Activation
Branding + Experiential + Print + Signage
As Hip-Hop celebrates 50 years, the Rock The Bells Festival, in collaboration with Walmart Makers Studio, is turning the spotlight on the creative minds behind Hip-Hop’s cultural movement – the makers and ardent fans who always knew the genre would transcend generations. The partnership honors those who have driven Hip-Hop's journey, showing appreciation for their contribution and influence on the genre.
Text is from the official Rock The Bells website
Agency: Giant Spoon
Creative Director: Olivia Jene Fagon
Design Director: Skye Genesis
Experiential Designers: Kristina Soteri, Lauren Espeseth, Hansa Hatrote
Designer: Laura Duval
Branding + Experiential + Print + Signage
As Hip-Hop celebrates 50 years, the Rock The Bells Festival, in collaboration with Walmart Makers Studio, is turning the spotlight on the creative minds behind Hip-Hop’s cultural movement – the makers and ardent fans who always knew the genre would transcend generations. The partnership honors those who have driven Hip-Hop's journey, showing appreciation for their contribution and influence on the genre.
Text is from the official Rock The Bells website
Agency: Giant Spoon
Creative Director: Olivia Jene Fagon
Design Director: Skye Genesis
Experiential Designers: Kristina Soteri, Lauren Espeseth, Hansa Hatrote
Designer: Laura Duval
Branding + Experiential + Print + Signage
Upon arrival at the Nike House of Innovation, guests were immersed in the Wild Card world, anchored by bold visual motifs and a larger-than-life Wild Card deck photo moment.
A roll call moment, led by host Aaron West, reinforced a sense of team identity and set the tone for The Locker Room experience.
Inside, each seat featured a custom metal seeding box wrapped in Wild Card branding. Guests were prompted to unlock their box, revealing their own USMNT kit, a handwritten invitation to return and personalize it, and the message: “Expect the unexpected.” An additional surprise awaited beneath their seats—unreleased Nike Mind 001 'Team Red' Slides —further elevating the moment of discovery.
To round out the experience, a fireside chat with Aaron West and special guest athlete, Charlie Davies, brought depth and inspiration, leaving guests with a lasting connection to the team and the story behind the shirt.
Agency: Team Epiphany
Experiential Designer: Jessica Orlando
Designer: Laura Duval