Antaland | NBA All Star Weekend
Anta X Kyrie Irving
Branding + Experiential + Print + Signage
As Hip-Hop celebrates 50 years, the Rock The Bells Festival, in collaboration with Walmart Makers Studio, is turning the spotlight on the creative minds behind Hip-Hop’s cultural movement – the makers and ardent fans who always knew the genre would transcend generations. The partnership honors those who have driven Hip-Hop's journey, showing appreciation for their contribution and influence on the genre.
Text is from the official Rock The Bells website
Agency: Giant Spoon
Creative Director: Olivia Jene Fagon
Design Director: Skye Genesis
Experiential Designers: Kristina Soteri, Lauren Espeseth, Hansa Hatrote
Designer: Laura Duval
Branding + Experiential + Print + Signage
As Hip-Hop celebrates 50 years, the Rock The Bells Festival, in collaboration with Walmart Makers Studio, is turning the spotlight on the creative minds behind Hip-Hop’s cultural movement – the makers and ardent fans who always knew the genre would transcend generations. The partnership honors those who have driven Hip-Hop's journey, showing appreciation for their contribution and influence on the genre.
Text is from the official Rock The Bells website
Agency: Giant Spoon
Creative Director: Olivia Jene Fagon
Design Director: Skye Genesis
Experiential Designers: Kristina Soteri, Lauren Espeseth, Hansa Hatrote
Designer: Laura Duval
Branding + Experiential + Print + Signage
During NBA All-Star Weekend, ANTA and Kyrie Irving transformed Pacific Park on the Santa Monica Pier into ANTALAND—a fully immersive takeover featuring photo ops, branded rides and games, a custom ANTA basketball court, a pop-up shop, exclusive giveaways, and more.
Agency: Team Epiphany
Experiential Designers: Sean McIntyre
Designers: Laura Duval, Ally Reyes