Laura Duval

Branding + Experiential + Print + Signage

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As Hip-Hop celebrates 50 years, the Rock The Bells Festival, in collaboration with Walmart Makers Studio, is turning the spotlight on the creative minds behind Hip-Hop’s cultural movement – the makers and ardent fans who always knew the genre would transcend generations. The partnership honors those who have driven Hip-Hop's journey, showing appreciation for their contribution and influence on the genre.

Text is from the official Rock The Bells website

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Agency: Giant Spoon

Creative Director: Olivia Jene Fagon

Design Director: Skye Genesis

Experiential Designers: Kristina Soteri, Lauren Espeseth, Hansa Hatrote

Designer: Laura Duval

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Branding + Experiential + Zine + Apparel + Print + Signage

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Team Epiphany partnered with Nike x FC Harlem x SNIPES to create a cohesive and culturally relevant brand narrative across all touchpoints in Harlem & Uptown. By driving youth community engagement, local soccer enthusiasm, and increasing retail traffic, we executed a memorable campaign during the lead-up to the TOMA Finals.

A “Harlem-meets-Boardroom” storytelling approach followed FC Harlem’s “board of directors” and youth players through their neighborhood in search of the next TOMA stars.

The content positioned FC Harlem and its young ballers as the main characters—bold, fearless, and full of personality—while celebrating Harlem as an iconic backdrop. The two-part approach carried a heightened, sensationalized tone from the local storytelling through a stylized recap of the TOMA Finals.

The content extended into a custom-designed zine featuring still photography from the shoots, distributed across SNIPES retail locations and shared with key executives and brand partners as a tangible extension of the campaign story.